3 Fatal Mistakes Of Ppc Campaigns

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The Three Disastrous Mistakes of Pay Per Click Campaigns

In this article, I will expose the Three most general and deadly mistakes done by PPC marketers. I will also give you new directions for better campaign management. After reading this article, you will have sufficient knowledge to transform your worst PPC campaigns to super performers.

I remember when I began my first AdWords Campaign. I was very energized! I read so many articles about PPC that I was sure I knew all I had to know and I was sure to generate simple dollars!

So I found a product to advertize with affiliate marketing, I used a Keyword program to find keywords with a lot of monthly searches and I started to pay for each of these keywords and directed the bought traffic straight to the sales page.

How silly I was! And I lost a big amount of my hardly earned cash.

Well this is just how the majority of beginners go and their results are as terrible as mine were! So terrible that a lot of them believe that these online marketing opportunities are no less than a scam and that it doesn’t work.

They are right and wrong at the same time. It’s not as fast as many other advertisers tell it is, and this is where the fraud is. But if you know how to do it, it does work, and it works pretty well.

Want to see immediately a wonderful blueprint?, visit this page: Google Cash Detective 2 and you will learn how I find the converting campaigns of my competitors.

So the Three most general mistakes are:

1) Placing too many different keywords in a single adgroup. By doing this you can’t have an adcopy relevant enough to your keywords AND to the landing page at the same time. Congruency is the master point. If you are relevant you will be able to have an excellent CTR (click through rate), quite good conversion rate and low bids.

B) Discounting the numerous long tail keywords. Without any doubt, Pay per click engines are nowadays very competitive because a ton of other sellers pay for the exact same keywords as yourself. CPC has dramatically inflated these last years and it’s not rare to have to pay as much as 20€ for 1 and only 1 click. That is why it is so important to discover the long tail keywords. As an example if you are selling a book about how to lose weight, don’t pay for the keyword “weight loss”! You would have to bid a huge amount of money if you were to pay for this kind of keyword and you would probably not experience numerous sales because this keyword is not very targeted. What if the searcher is looking for “weight loss scams”, or “weight loss pills” or “ebooks about weight loss” or “fast natural weight loss” or anything else. Purchasing long tail keywords will allow you to bid less pounds per click and to target people looking for the product you are promoting.

Three) But the worst mistake is without any doubt not tracking the conversion ratio for each keyword. What am I talking about? Let’s say that you have a break even campaign, ie a campaign for which you pay the same amount of money as what you are earning from your sales. Do you know that usually about 98% of your keywords don’t convert and just lose you money? Only about 6% are converting. If you had statistics that would allow you to take off the useless keywords you would finish with a super profitable campaign.

The trouble is to detect which keywords are profitable and which are not.

With a Pay Per Click spy software, like Google Cash Detective 2, you would find yourself finding such keywords one after the other. Read my google cash detective review and read how I am using it to find converting campaigns.

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