Email marketing has become very sophisticated in the last ten years. More people are comfortable with being marketed to, and many give out their email addresses readily in order to view a product or a promotion. That's why email marketing is also known as permission marketing, and if it's done right, it's very effective.

However, it's not so simple right out of the box. There are a number of ways to foul up a good campaign, so it's a good idea to evaluate some email marketing solutions before diving headlong into an untested subscriber list. This video is a great place to start as it provides the most 10 top words to avoid in an email header. That's the last thing you want is for your carefully crafted email to get mislabeled as spam! By keeping the message simple, and respecting the integrity of your subscriber list, your email marketing campaign will be a success.