It may sound weird and far-fetched but I like the things that some people used to complain about. Few days ago someone in the Warrior Forum talked about how he or she does not like the videos where the people sit on their comfortable sofas or couches and talk about heir amazing life thanks to onlineing. Such stuff is usually called “sofa videos” or something like that. Actually, the question is very simple: does all this chic work? There are those who may be surprised by the answer while there might be the people who would be very angry.
Briefly, it does. If it did not make them a good turn, they would not use it, right? Just recollect some moments of your childhood, when you were sitting in front of the TV set watching the commercials. Very often you attention was caught by the boy who was driving his luxury car and was speaking about his marvelous life thanks to some product. Surely, marketers will not spend huge amount of money in case it did not work. Here there is one more question: why do they always work? This answer is as simple as previous one.
Remember one trick: customers do not buy with their heads, they listen to their hearts. No one purchases the computer because it possesses the great processing power, huge hard driver and some other important peculiarities. They buy it, as it can accelerate their work, so that people have more time for fun and have the possibilities to store the family photos in the reliable place. A small secret just right now: they do not care about the spectacles. Instead they though of the fun that they can get thanks to those spectacles.
The same principle is true with the make money possibilities. People purchase so called make money products because they guarantee them that they will get the chance to learn article writing, for example, or PPC. They buy this stuff because they have passionate desire to possess their own Porsche with a big screen TV inside or whatever, they just want such life and that’s all. No philosophy. When they observe some one who leads such life, they want to believe that they will have the same good life if they purchase the offered product.
The thing is when all marketers understand this they will quit complaining about the issues that even cannot be applied to them. The idea of all the above stated philosophy is that instead of complaining, you had better made a note of the things you do not like and examine how those rich guys in autos manage to earn huge money every month. Great food for though, isn’t it?
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