How to find the suitable Customer?
sweety n asked:
Dear All,
Dear All,
Thanks for your responses so far.
But please we would like to get from you ,Please Guide US
We have started a business dealing with Electronic Security Systems(including CCTV,Fire Alarm,Burglar ALarm Smoke Detection etc.).
Please help us how to find the suitable customers,to promote our Business.(through any means like,direct marketing,Internet etc)
As we are in Starting stage we require Experts Advice.
Kindly Suggest us with the best solutions.
Thanks in Advance
6 days ago (Tiebreaker)
internet marketing
June 30th, 2008 at 12:47 am
Only Site You Need For MRR, PLR Products, Articles & More
If you opened your business here in South Africa, it would be easy. Crime is currently out of controll here, and your services are top prioroty. However, I’m not sure where you are from, but here are a few pointers I can think of.
Focus on top management, that is if you want to market corporate.
Managing / marketing directors
CEOs / CIOs
Channel / category managers
Product managers
Business development executives
Describe the specific marketing philosophy and strategy of the company, given the value chain and channels of distribution in the market niche(s) you are pursuing. Include, for example, a discussion of the kinds of customer groups that have already placed orders, have expressed an interest, or will be targeted for either initial intensive selling efforts. Explain how you will try to position your products or services in the marketplace and in the minds of particular target audiences.
• How will you differentiate your product/service from your competitors?
• Make it clear how your marketing strategy reflects the characteristics of the primary market segments you will be targeting.
• Indicate whether the product(s) or service(s) will initially be introduced internationally, nationally, regionally, or locally; explain why, and indicate any plans for extending sales at a later date.
June 30th, 2008 at 3:58 pm
Custom Internet Marketing Newsletters Written For You
Hi,
Your customers are mosty parents and house owners (or in more general adults but I focus on parents, house owners though)
Where do you find them?
You can promote both online and offline.
OFFLINE:
* Use brochures (Simply tell the affordability, advantages. offer toll free number, web site link) Free brochures in shopt counters or at the registration desks of shops, waiting areas …
* Local news papers
* Sponsor school supplies with your logo (and don’t forget your web site link too)
ONLINE:
Build a web site with all your products , pictures, explaining all features/advantages of the products.
Promote online by-
* Search engines (PPC ads or optimizing the site) DON’T forget to use your local area name in title tags like ‘Florida - Miami - House alarm systems to secure your house’ etc.
* Forums - parenting, house loans forums etc.
* Affiliate program to promote offline business partners.
Phew …
Above are some methods you can use. Good luck!
.
July 2nd, 2008 at 1:37 pm
Yahoo
Firstly, Tons of Good Luck ! for your new venture.
Get a interactive website made and host the same on a reliable server. Your product is likely to be sold through Security Consultants and Agencies, to corporates, banks, and malls etc. Contact each one of them through a separate mail. Your mail should be short, sweet, and just to the point, inviting them to visit your website.
Promote, your website as well as all products, together.
Once again, Tons of Good Luck !!
July 5th, 2008 at 8:20 am
MonthlyContent.com
finding potential customers is a big challenge for every business.select those area where chances of theft are high because only people living in that area can realise the value of your products.go for impressive but not aggressive marketing
July 6th, 2008 at 6:51 pm
Yahoo
Incentive Coupons are a great way to get the word out about your business. You could have some printed up at your local
printers and go around putting on peoples doors or cars
or you could do a mass mailing with something like
valpack.com.
You could also do online coupons that people can print out
and redeem. Here is a link to a site that will post your coupon ad for free (you only pay for the coupons that are redeemed)
Good Luck
July 7th, 2008 at 8:01 am
Yahoo
G’day sweety n,
Wow, you’re business sounds great, but good advice is well worth paying for!
Our company has hired in the past and present; one full time business consultant, one business planner, one accountant, one google/internet search optimiser, a conveyance firm and get generally free advise from businesses, that has help set-up our company and have plans to hire another accountant and maybe a financial planner.
Why?
Expert advice is normally worthwhile, especially if you’re paying for it. Unless you have friends that are in a business, you need to pay some good advisory firm (depending on the type of advice you need to help you out.
Since, marketing is not one of our company’s key strengths; my free advice is based on why we hired those businesses to help our company along:
Business Planner - To see through a second set of professional eyes our plans, formatted in a logical sequence to be presentable for banks and our investors
Business Consultant - To get a second professional opinion and to get advice on marketing also for regular company health checks
Accountant - To double check our book keeping, to also get advice on the up-dates in running a company, share/dividend management and corporate issues
Google/internet search optimiser - To get our new launched product climbing the search directory scale.
Financial Planner - Financial health checks and to ensure our goals can be achieved financial and with minimal risks to the company, our investors and our employees.
Free advice:
As for promoting your business, as one of the consultants has informed us, “if you consider starting a business you need two times set-up cost to advertise the business”.
Partner with a business; Lets say you partner with a local garage. E.g. every time their customers get a car service there, they are eligible for discount at your business and vice-versa.
Run a competition: e.g. a colouring competition for kids and the winners receives a coupon at the local lolly store. The flyer could be an outline of one of your products.
Local Schools: Ask a local school for permission to give a speech on the importance of alarm system, demonstrate some and then give out some information packs for them to take home to their parents or guardians and/or some colouring sheets (without prizes).
Sponsor a charity or sports club: Rig up their hall or sporting facility with some of your product in exchange for advertising space on a prominent place in their area, e.g. the front gate of the sporting grounds. Again ask to fit in a demonstration of your product somehow.
Approach a radio or other media firm to install your products, in exchange for advertising space!
All, I can suggest is really push to get your product out there! Unless your product is unique or your part of a big franchise, you’ll may have a bit of a struggle to get your business there!
Word of mouth is the best form, as you get more and more customers, ensure you work on that aspect of your business, it could go a very long way!
Have fun!
Jean (Johnny) Warwick
OZ-E-Advertising PTY LTD – Director
Disclaimer: Please seek legal advice before undertaking any plans, I’m just advising from personal experience only.
July 9th, 2008 at 6:36 pm
Only Site You Need For MRR, PLR Products, Articles & More
think out of some offers like price discounts, package deals, coupons and advertise your site here, best of all, your ads is FREE- you pay only when somebody buys your products.
yeah, it’s right, there’s no cost to get started and you can literally be getting results within minutes. simply authorize your offer and your products will be in front of customers through our huge network of over 150,000 affiliates worldwide– all with no risk to you.
well, you can afford to offer your customers big savings because you likewise, can save big money on advertising by securing customers through this unique PAY-ONLY-FOR-RESULTS advertising system.