Article marketing has long been viewed as one of the best strategies for online business. This initiative can help to build reputation, as well as providing hyperlinks to your site for the article readers, who may well represent partially qualified leads. The Internet thrives on the presentation of quality information and well written articles can be your organisation’s key contribution. The main search engines place a very high value on excellent articles, and because of this it’s crucial that you only write focused and well-written material for your business endeavours.
Once you have compiled your comprehensive list of appropriate keywords for your niche, you should prepare articles accordingly. Write very informative pieces which include your keywords and make sure that they are distributed to relevant and powerful article directories and other repositories around the web. Anchor text-based hyperlinks within the article resource boxes should point back to the landing pages, as specified, on your website.
You should remember that you need to focus on your website development, as well as your article composition and distribution, as this is equally important within the overall picture. Your website must be adequately optimised to enable you to get the most out of any article marketing campaign, and to ensure this you should concentrate on several areas:
1. Don’t ever forget that the main reason why people visit your webpage is because they’re looking for information. There’s no need to invest too much time and effort on high-tech presentation, detailed graphics or brilliant flash animation, if these things in any way detract from the actual message your trying to convey.
2. The navigation of your website should be clear and easy to understand. Ideally, your visitors should be able to move from one point or page to exactly where they want to be without any confusion, and for the most part, there should be a fairly logical progression with regard to the presentation of your information.
3. Ideally, you should present a separate page for each keyword that you focus on during your article marketing campaign. In this manner, the search engines will more than likely match the keywords contained in your article’s back links with the keywords referenced on these pages.
4. Always make sure that the content of the page is as closely related to the content of the article as possible. Remember, that the reader of the article is being encouraged to visit this webpage by the content of the article itself. He or she should be able to continue this process of discovery, which may be leading them further into your sales funnel!
5. To make sure that the search engines recognise the landing page you have specified as relevant, you should make sure that you:
* Put the exact keywords in the title of your page, as well as in the description.
* Repeat the keywords in the body of the content on the page. It is suggested that you do this to no more than a density of 1%, i.e. 5 times within 500 words of content, so that it appears natural.
* The H1 tag is very important and the keywords should appear here too.
* Specify the keyword and related keywords (sometimes known as secondary keywords) within your meta-data keywords tag.
6. There is increasing evidence that Google is placing a lot of emphasis on synonism and latent semantic indexing. This means that they will be looking for the existence of certain words and phrases within your content, relating back to their large databases of information, so they can accurately judge whether your content is indeed relevant to your primary keywords.
As you roll out your article marketing campaign, there’s a lot to concentrate on. Make the most of each article that you compose and distribute by ensuring that every element of your campaign is optimised. To make sure that you do not miss any of these crucial steps, consider using a Virtual Assistant to make the most of your initiative.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
