Keyword Elite Software And How To Avoid The 3 Fatal Mistakes Of Pay Per Click Campaigns.

Here I will expose the 3 fatal mistakes frequently done by PPC advertisers. You will also learn some foolproof ways to improve your campaign management. At the end of this article you will easily create performing and profitable campaigns.

It's not a so long time ago when I started my first Google Adwords campaign. I could feel the excitement! I read so many things about Pay Per Click that I thought I knew everything and I was sure to make easy profits!

I spent some time looking for a product to promote, I purchased a software to help me create huge keyword lists and I started to bid on them and sent the purchased traffic directly to the merchant's page.

How stupid I was! And I lost a nice amount of money.

It's like that that so many people, and especially beginners lose their money. That's terrible! So terrible that several of them think that this internet marketing thing is a scam and that it doesn't work.

They are right and wrong at the same time. It's not as easy as many gurus tell it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.

So the 3 most frequent mistakes are:

1/ Filling an adgroup with tons of keywords. When you do this you can't have an ad which is relevant to your keywords AND to the destination page at the same time. Relevance is crucial. If you are relevant you will experience high CTR (click through rate), high conversion rate and low priced bids.

2/ Ignoring the many long tail keywords. You see, Pay per click engines are now very competitive because thousands of marketers bid on the same keywords as you. Cost per click has dramatically increased these last years and it's not rare to have to bid $5 for 1 click. This is why it is crucial to find the long tail keywords. For example if you are promoting a weight loss product, don't bid on the keyword "weight loss"! You would pay a lot if you were to bid on this keyword and you would not make many sales because this keyword is not very targeted. You don't know if the searcher is looking for "weight loss scams", or "weight loss pills" or "weight loss books" or "weight loss natural methods" etc… Bidding on long tail keywords will allow you to pay less per click and to target people looking for what you are promoting.

3/ But the biggest mistake is without any doubt not tracking to the keyword level. What does it mean? Let's say that you have a break even campaign, ie a campaign where you spend as much money as what you are earning from your sales. Did you know that in general about 90% of your keywords make you lose money? Only 10% are profitable. If you could remove the non converting keywords you would end up with a super profitable campaign.

The problem is to find which keywords are profitable and which are not.

There is a solution to this problem, by using Keyword Elite to build your campaigns keyword lists in association with the special Keyword Elite Bonus available at this link, you will be able to easily create this kind of super profitable campaigns.