Exactly how much you should pay for a logo design would depend on a few factors. A quick internet search will show that logo prices range from $50 to $50,000 depending on who you engage.
There is a reason for the huge difference logo prices. A $50,000 logo price tag would usually be part of a huge branding campaign strategy custom designed by branding consultants. The campaign cost alone may reach seven figures.
This sort of package is more suited to companies in the Fortune 500 list who can afford such a large fee. Branding campaigns such as this are responsible for the popularity of Nike’s Swoosh logo. Major multinationals like Samsung and Nokia spend millions on a yearly basis on branding and rebranding campaigns.
Having said that, the vast majority of businesses are unable afford the expert services of branding consultants. A more reasonable means would be to employ logo designers. The logo design rates from many of these designers are $1000 to $2000 per logo design. A big chunk of their time is invested in researching the company, its philosophy and its past. Since all of this takes up precious time and time is money, they hence have to charge for it. This sort of service is perfect for those who prefer to speak at length to designers and are not in a rush to receive their designs.
Having said that, many businesses can still find that a logo price of $1000 is still more than they can afford. Therefore, many taken to the internet seeking more reasonably priced alternatives.
Online company logo designers charge the least for their talents. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest available. The reason for the low logo price is rather simple. There is no confusing design process, no long winded proposals and no hundred page manual explaining why they chose green instead of purple.
In addition to more affordable logo design rates, clients can look forward to speedier turnaround times as well.
But here is the catch, however. Not all online logo design companies afford you the same value for money services so it is vital that you read the terms and conditions. Certain low price design companies limit the number of revisions permitted. They might offer cheaper logo design rates but they will charge for revisions. Sneaky indeed.
Be on the lookout for designers who offer low resolution file formats which are not suitable for print. Be sure that the logo designs includes hi-rez final file formats. You will need them if you want to print envelops or marketing collateral in the future.
Aside from that, make sure that your logos can be trademarked. Many clients find themselves in a lurch when they find out their logo is not entirely unique due to use of a public domain clip art. And this can have a detrimental affect on their intention to have their logo trademarked.
Rex Hunter has been in branding for over a ten years. He has contributed many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.
