Hit and miss prospecting has been one of the major reasons why people fail in network marketing. So how does hit and miss prospecting lead to failure?

Simply because by going about your prospecting in a haphazrd fashion means you are going to run into the majority of people you approach who just aren't interested.

In other words, if someone is not looking for a business opportunity and suddenly you appear trying to convince them otherwise then get set for some heavy rejection.

Chasing multi level marketing leads in this fashion is "ugly." Back in the "bad old days" even going to a social gathering becamse an MLM leadfest. Can you imagine, attending a wedding and suddenly someone sounds you out about this great business opportunity that you should take a look at.

"What! Here, but the bride's about to roll up her dress and take that frilly thing off her leg!"

It doesn't take a lot of rejection to force a new person out of their network marketing business especially when they lack any self belief in the first place.

MLM Lead Generation Methods Suck!

The old school methods of network marketing lead generation are well known - everyone is a prospect from family, friends to occasional accquaintances. This is not a very productive or targeted way of attracting people to your business or more importantly, it's unprofessional in a business sense.

Before you even approach anyone you need to consider several factors which when put into practice, will not only attract the right people to you but in the main, they are happy to be seeking you out.

No more gut-wrenching feelings about whether someone will tell you to get the heck out of their face or going to a social gathering and looking at everyone as a prospect for your business.

As a network marketer, you need to see yourself as a solutions provider. But not everyone is in need of the solution you're providing. That's what makes the above old school methods so flawed.

How To Analyze Your Potential MLM Leads

Instead, you need to put yourself in front of the right target market. Before you do, here are three things you need to establish before you commence any promotions to attract multi level marketing leads.

1. First you need to identify your target market. These will be people looking for a home based business or work at home opportunity.

2. Once you establish this, your next step is to find out what they want, what they need, what they are talking about - you need to get inside their minds in a sense.

3. This is vital - find out what problems they are experiencing. Do they have financial issues? Are they looking to spend more time with their family or do they simply want to get out of the 9-5 rat race?

4. Once you have done this, then you need to break down this list of multi level marketing leads into categories. Are they baby boomers? Are they people in their thirties or are they young family members trying to create some extra cash flow to help with the mortgage or car payments?