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If you are commencing on the difficult path of reciprocal link building, then selected off the shelf software that will help you verify the incoming links is a worthy idea. You need to be running repeated checks of all you incoming links to certify that they haven’t hidden or detached your links and that they haven’t put in any tricks that will screen your link from the search engines.
Also, as people uncover your links, ideally your software will handle these critical checks against each planned link, permit you to vet the links and then list them in a categorised way. The links software that I operate for this purpose is customarily Link Machine and I’ve used it on masses of my own sites, in addition to customers’ sites.
It’s not ideal, there are ways around the checks that an assortment of people know how to make the most of, so you need to be on your guard against them. But the package has a basic version that is free to put in and is easy to publish and set up. What’s further, it has many additional search engine features such as the facility to randomly alter the page you are asking people link to and also the text that they are using. This means that there is a fine range in the incoming links, which may aid to trick the search engines into deciding that they are genuine links, rather than generated reciprocal links. The thoughts behind this being that generated links will normally always use the same anchor text and destination page.
As I said, there are countless tricks that I’ve seen people use to try to get free links. Link Machine will catch for many cheats, for example rel=”nofollow”, but it doesn’t verify that the page is in fact easily reached to the search engines.
Link Machine also makes sure that offered links are from various pages, but some paid Search Engine Optimisation experts are getting around this. Instead of giving a link from a different site each time, they just add a parameter to the name of the page, which the page ignores. Link Machine sees the parameter and assumes they are really different pages, whereas in actuality they are identical.
I think that the explanation for this is that these so called experts are actually not visiting sites, but in its place using scripts to suggest their links and this parameterised page means they don’t have to to put any effort into building new links pages.
So how do you expose and avert this taking place? Well, it’s not trouble-free. On the whole these pages come from a standard couple of web site names, which are not the same as the one you are being asked to link to. Generally, the site also doesn’t have a home page and isn’t listed on the search engines.
To put off these fake 3 way links but permit good ones through, I just let 3 way links where the page has a page rank. If the page is ranked or from the same site then I’m pleased to let Link Machine to do it’s business, which it does well.
If you want to know more about links directories or want more home working ideas, then pop over to the blog to read more.
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