Pay Per Click is widely used in advertising networks, content websites and search engines.The advertiser has to pay only if the user clicks on the AD.Bidding is done on keywords by the advertisers in order to select the suitable one that can be related to the list of keywords.When a user searches a key word in a search engine, Ads for those keywords are displayed.The advertisers have to pay a particular bid for PPC results, when the visitors click on shown advertisement, also called as sponsored advertisement or sponsored link.
The bid is always placed ahead of time based on the popularity of and competition of the keyword.It is webmaster or blogger who decides the place where advertisement is to be displayed on different pages of website.Such advertising are well known on sites having huge content.The theory being the advertisements can be placed on each individual content page and the webmaster or blogger that maintains the website can earn a share of the income generated by the advertisements.Bidding system is moreover not adopted by the content based website as they prefer to select fixed price method which is not used by Google AdWords, yahoo search marketing, etc.
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Around 2007, Microsoft AdCenter is the third major network for pay per click.Minimum prices for pay per clicks, known as cost per click or CPC, can vary significantly depending on the search engine that you use as well as the level of competition that exists for the specific phrase or keyword.The range vary from US $0.01 to 14.00 or $15.00 USD.
Pay Per Clicks Based on Keyword.Pay Per Click advertising as per the keywords are depended on bidding mechanism as per the search made, wherein the keywords are a word or a phrase, and also a model number of a product on the company’s name.When a specific keyword is searched by the visitor, the complete directory of advertiser links will be shown in the search engine results as per the amount of bid placed by the advertisers for that given keyword.Hence, the keyword like ’blog’ will come with higher bid rates and immense competition.While on the other hand key phrases or longtail keywords for example “learn the way of writing a blog post” has lower competition as well as low price for bid.
Finally, it totally depends on the advertisers as to which keyword they should select for their PPC campaign.As far as PPC or pay per click marketing is concerned, keywords play the major role and this secret is appropriately used by different advertisers.The distinguished PPC search engines like Ask.com, LookSmart, MIVA, Yandex and Baidu are the other search engines as to Google, Yahoo and Microsoft.
