Many of the Portal Feeder comments surrounds niche and keyword research. There is little doubt that researching keywords seems to be the biggest stumbling block for many internet marketers but it’s also somewhat of a mystery why.
In this article, we’ll give you a strong example of how to get over the first hurdle. Keyword research should be precise yet shouldn’t take up all your time.
In fact, this area of internet marketing seems to be responsible for a lot of the paralysis analysis which hurts the progress of many budding internet marketers. Really, it’s simple and one of the keys to getting it right is understanding what the theme of your market is.
Theme? Yes, because once you understand this it can mean the difference between getting sales or just getting people surfing your sites. So in this article, I want to explain what we mean by identifying the theme of your market and when you understand this, go back and check campaigns you have running, either paid or organic and run this system over them.
Keyword Research Theme
Let’s start. We’re looking for a common theme when we are presented by a list of keywords. You can use any free tool for this exercise.
We are using the search term “menopause.” First impressions indicate most people searching for menopause will be looking for a cure or treatment. I’m using Wordtracker’s free tool. Here’s the list of top ten results:
menopause
menopause symptoms
34 menopause symptoms
symptoms of menopause
menopause the musical
male menopause
early menopause symptoms
signs of menopause
how long does menopause last
male menopause symptoms
What’s the first thing you notice? If you said the word symptoms then you’re right.You see, I assumed people would be looking for a cure and as there is no cure then treatment of this syndrome. But the results indicate people want to know what the symptoms are and what is menopause ahead of treatment.
Six of the top ten results relate to symptoms which means targeting this symptoms as the theme will be the sensible way to go.
You can now construct your articles around menopause symptoms and if you are using article marketing, then you have a list of keywords to concentrate on for your promotions.
So in summing up, when you initially look at a list of keywords, try to identify what the theme of the list is before looking at individual keywords first. This is just a small sample of the Portal Feeder training coming your way shortly.
