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You’d be forgiven for thinking that everyone and his wife gets a calendar for Christmas. Not so: people don’t receive calendars often enough at Christmas! Especially seldom given are the most useful kind: ones you can keep on your desk, or take with you in a handbag. Want to know some reasons we think you should include calendar printing in your next marketing campaign? I’m going to show you six ways calendars could improve your marketing performance.
1. You can’t get much lower-cost than this…
Imagie how often your customers will glance at your logo and pictures on the wall on a daily basis. Probably several times per day. That immediately makes them a very economic way to show your message to people. Let’s say your calendar is glanced at twice a day for 250 business days per year, and the calendar cost $5, we’re talking about 1c each time you connect with your customer.
2. Build a reputation and build anticipation!
Each year my father who owns a dry cleaning business, will buy a Norman Rockwell themed calendar.Over the past few years, long-time customers have started asking about the calendars in October!
The customers love the calendars and look forward to getting them each year.
3. You know who gets it and when.
Because you’re printing your own calendar, you can decide when it is to be distributed and to whom.You can hand them out personally or mail them, knowing that each person is going to receive his calendar. As a gift, you’ll know how many to order for your customers. Don’t forget to order a few extra for newer customers!
4.Calendars are not seen as advertising.
We all need calendars, and as such you are providing a service rather than an advert for your company when you send out a calendar.Customers are willing to accept promotional calendars because they are of use to the customer.A Customized Calendar can really add value to your customer relationship as a consequence.
5. Display a variety of images all year
With a custom calendar you can choose the theme and images your customers will see all year round.
6. Calendars are incredibly useful
Throughout the year, we seem to get busier and busier.This means more jotting of notes on calendars to remember dates, birthdays and important appointments. Quite often, people will actually write phone numbers on their calendar to keep track of their friends. How many times have you heard people say ‘I’m lost without my diary’? The calendar is truly a useful thing to receive so don’t be shy this year – be sure to give your customers one!
AGlobalworld.com provides a Customized Calendar that includes international holiday dates, time zones and other useful information.
