June 18, 2008
Software Alternatives For Webpage Advertising
There are a variety of software programs available for highlighting particular products, third party websites, or specials to the visitors browsing your site. In the pioneering days of the world wide web, banner ads were the popular choice. This quickly led to banner blindness with most websurfers.
To save the day came the first generation of popover creators. These worked by invoking a framed second browser session either over or behind the webpage that your visitor was busy reading! Unsurprisingly, most people found these quite annoying, and the counter-attack came from popup-blockers, which soon became commonly installed on browser toolbars and the most popular browsers.
Then a new generation of dhtml popups came into existence. Instead of opening a fresh browser window, these would overlay a popup note, hover ad, or fly-in ad within your existing browser session. They are less irritating and much harder for popup blockers to detect and zap. They also come in many varieties: from sticky popup note designs, to fade-in lightbox overlays, to slide in and fly-in windows. They can be attractive to look at as well as very versatile, allowing you to embed audio snippets, optin forms or a video right into the sticky note popup.
Software programs continue to progress of course, and the newest generation of attention generating programs allow you to add webpage peel ads to the corners of your webpages. These are far less intrusive than even the newest evolution of popovers, and yet they obtain a good response rate from visitors. An example of a peel away ad can be found in the corner of the following page about Hans Jakobi, promoting the Success University website.
There are numerous webpage peel graphics programs available for sale. Some are better than others. The more rudimentary programs only enable you to display a small 500px squared peel, and when clicked, they open a new browser window by default. The more fully featured programs enable you to select between 500px squared and larger 600px by 800 ads, enable you to select whether they will open a new browser window or not, and will enable you to place scrolling text both over your small animated peel as well as your large webpage peel.
The most affordable program which provides all of these advanced features is PeelAwayAds.net v2. At only $17, it is actually a package of four scripts. One for 500px squared peel away ads, one for rotating and split testing your peel away ads, one for affiliate promotion, and the version 2 script for the 600px by 800 peel ads with scrolling overlay text options.
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