When youare attempting to force traffic to a new domain, in your SEO strategies, you might be wondering, do you have systems that youhave made inside your business for each one of the different traffic channels that you use?
Yes. I have a team and Ihave also mapped out the system. So I can simply refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for each single article. Itwill rely on if it is evergreen content or if it’s’s time dependent, if it’s a launch or just a general article, as to how hard I’ll push it.
It’s funny, you could be thinking. You could be wondering, in our S.E.O techniques, how does one log what kind of traffic channels you are turning on for those pages?
I’ve just got a mind map which has almost all of the available options on it. I just look at it and see whether Ihave activated one. So as an example, I might look at pay-per-click and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I should just tick the box.
I should use my core words and my seed article. If I have additional content, Imay sometimes have photos and audio so I can generate videos from it or Iwill have an interview or an Animoto video.
This person has discussed before itis nearly like you have some default things that are done. Then it’s like, depending on whether you want to juice it up, you tick some of those other boxes. Now you may be wondering about the default things that you do, to wreck that down, to go really granular, what are the default things that you want to do?
Well an article will always be posted to my blog and then submitted to article directories. Then there will be separate blog comments linking back to the article from a blog network. Therewill be links purchased to link back to the post. Theyare all default things. The extra ones would be forum comments, press release and say Google local submission, that type of stuff.
One thing that we hadnot dug too much into, I suppose we do it more where we are so far as selling links. We do that through text link adverts. You could be wondering, when buying links, what service you look at for that.
I just about use Linkvana. I also have access to 2 non-public blog networks that are not publicly available, which Ihave cultivated. I have my one and I joint venture with some other person. I let them use mine and I use theirs.
Now you could be thinking, you’re doing this promotion. You have your default which will just roll out. You’re one I know who looks at your numbers and that kind of thing. Youare monitoring which keywords are obviously changing. You did some of that also thru your PPC primary testing as well , to choose which of them you are going to juice up further. That will rely upon is it evergreen or are there any other triggers that encourage you to go, right, I am going to look at a forum or a public relations release or videos?
Basically when I find stuff changing, I just start to zone in on it more. They’ll identify themselves, particularly with the paid marketing. If it’s changing from paid marketing, it’s a really good sign. You should leverage it out with free traffic as well .
With all the different things we’ve talked about, and I know there are so many different factors that make up getting positions in Google, or any search engine for that matter, you could be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you have done, is the single largest factor when it comes to ranking sites?
doubtless the page title.
You could be wondering, how does one do your page titles? Obviously you’ve got the keyword. Are there any other S.E.O secrets that you do to get the most out of that page title?
You have to put it call to action if you can. It should be a selling title. You’re really going for the conversion. It’s not enough just to be ranked at the top. It does not make any difference, if it does not compel folk, it’s worthless. So that’s where I had this large epiphany and I split tested. I had 2 identical blogs but a touch different mechanisms. The one with the stronger action call just blitzed it like 98 to 2 out of 100. It was so significantly different. This is how the SEO experts do it.
