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OK, so now you know from my prior post that youhave to write press releases to become a trusted Expert. You know that theyare good for business, your blog, or whatever it is that you’re trying to do. But how exactly do you go about it? And in this post, I’m not talking about the content, since I covered that in the last post. Here’s the things you want to figure out to get your post seen by the right folks :
How you are going to share the press release. There are numerous options out there. Straight off you want to decide your most important distribution. There are many press release distribution services out there, both paid and free. While you’ve got to pay cash for the paid service ( duh ), the top paid services have a much wider and bigger distribution. ( It’s actually a case of getting what you pay for. ) if you’re actually strapped for money, stick with the free one, getting your message out to some folks beats none. Here are some PR distribution services :
- http://www.prnewswire.com
- http://www.prweb.com (my favorite)
- http://www.businesswire.com
- http://www.primenewswire.com
- http://www.marketwire.com
- http://www.prlog.com
You must also make sure to always simultaneously publish your press releases to your web press room / latest news area of your website, which I’m sure you all built after my last post, right?
2. What keywords you are going to target. You want to treat your press release just like any other kind of content that you put on your internet site. And all of your content needs to bear in mind those keywords which will resonate with your buyer personas.
3. What links youare going to include. At the very least you need to include a link to the area of your website the release is talking about. Ideally, any time you mention something about your company, you should be including a link. Talking about the company history, or if you’re the company, information about you? Then link to the About Us / Bio page. Remember, you would like to make it easy for your buyers / readers to find you.
four. The social media you are going to utilize. Using social media tags will make your press releases simpler to find, and they also give you the chance to reach new buyers / readers in the specific niche that youare looking to target. The big ones are Technorati, del.icio.us, and DIGG, but there are many more. If youare not positive how to go about using social media tags, Todd Defren at SHIFT Communications has a social media press release template that they have supplied for free ; you can find it at http://www.pr-squared.com.
And remember to mention your news on your Twitter and Facebook too but those Social Media tools and the way to use them to become a Trusted Expert deserve a post all their own.
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