Not two calendar weeks ago I got a chat with individual the geek diaries most some on-line mass media purchasing and although the figures took an infinite come of sense (6 figure monthly page views – prime location banner buy for cheap than £90 per month!), he said, “but there is zero Search Engine Optimization measure from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the subject for purchasing the coverage, but it willed appear that the bulk of SEOs simply don’t look the measure of applying orthodox marketing proficiencies to the network – they simply don’t “fit” into the Search Engine Optimization mindset.
What is very bizarre though is that while the optimisation industry doesn’t look the measure in some cheap research engine concentrated marketing techniques, they would pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) transfer over to $250 for a single “review” (which is Search Engine Optimization speak for a plain txt link not so subtly hidden in a purpose written article). One txt associate. One! Not simply that, but a single txt link on a recent page that has zero PR (and would perhaps entirely would ever receive minimal PR filtered over from another page links)!
For that $250 (around £150) there are so some different alternatives you could target for. Spell a plenty won’t get any direct Search Engine Optimization gain, we yet need to reckon traffic and branding gains.
$250 willed allow me to bargain banner advertising on a niche site / forum / web log for a limited come of time. Betting on the case of site and its subject domain you could be looking at a solid come of dealings, enquiries and exposure – surely enough to justify the was.
An supplementary willed be to drop the money on a directory naming on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page naming (written by your localized contact), an audio advert where you can pitch your service, inclusion in a last traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like Search Engine Optimization Christmas!
Online marketing pros do concentrate on Search Engine Optimization a plenty and that isn’t a bad matter – it simply isn’t the entirely matter and you should be looking to drop your budget sagely and spread your marketing scope.
