List Building 101 by Wayne Strickland
Building an opt-in list is “the” major goal of the internet marketer. Obviously, the ultimate aim is to monetise the list (i.e. derive income from the list through sales, subscriptions, etc.) But cash generally comes after the list building.
There are many techniques that can be implemented to drive traffic to your website, but when it comes down to it, they all fit in one of the THREE list building aims to discuss the best techniques in each of these three areas, so that newbies and relatively unsuccessful internet marketers can harness these techniques to good effect in order to gravitate traffic to your website in droves.
Let’s begin with “buying your list”. The main technique in this category is Google AdWords. Must people have heard of Google AdWords, however it is probably safe to say that AdWords are shrouded in mystery, with well worn stories of amateurs losing fortunes because they chose the “wrong” keywords, which ultimately turned out to be more expensive than the value of the leads.
Well, there are a number of useful tools on the market that can be utilised to aid the Adword marketer to protect themselves against such economic loss. One such tool is Emil Paz’s PPC Bully 2.0. PPC Bully 2.0’s usefulness comes in the way it “spies” on other successful marketer’s websites by analysing the keywords being used by the top ranking websites.
Jonny Andrews’ Money Syphon System works in a similar manner, although rather than analyse competitor’s keywords, it tries to analyse keywords entered into its search box (based on those used on source pages of competitor sites).
Banner ads can also be bought relatively cheaply on niche forums. Because the forums are well targeted, in other words they come with large numbers of like minded individuals, they can be excellent sources of paid for leads.
So, let’s now take a look at “borrowing your list”. Affiliate marketing is probably the most well known technique in the borrowed list category. Affiliate marketing works in one of two ways. Firstly, marketers that have a list, but no product of their own, can utilise affiliate marketing by recommending someone else’s product to their own list. Or in cases where they don’t have an opt-in list, but they have a product for sale, they can create an affiliate programme, which is essentially a means by which other marketers recommend your product to their lists. It is not uncommon for affiliate marketers to earn commissions of 75% per sale, and even greater than 100% in instances where the vendor (product owner) is willing to make a loss on their front-end product in order to gain opt-in subscribers to their list, so they can market to them over the coming weeks and months.
There are several website dedicated to affiliate marketing and perhaps the most well-known of these is Clickbank. Clickbank exclusively promotes digital products such as ebooks, software, video tutorials, etc. as these products can be downloaded instantly, and do not require a fulfilment system. In fact much of the internet marketing (IM) niche is focused on digital products, however, sites like Commmission Junction do operate an affiliate programme for physical products, that is things that require to be delivered by post or courier. Obviously, as these products have costs related to manufacture and/or delivery, the commissions paid on these types of products are far smaller than digital download products, which of course can be automated, so the seller doesn’t even need to get involved in delivery.
Right, let’s now turn to “building your list”. The common techniques for building a list includes activities such as blogging, article writing, and relationship building (similar to that of the offline marketer). This strategy is often phrased as “web 2.0″. Web 2.0 describes the use of social networking, bookmarking, and article publication that proliferates the internet today. Social networking sites have taken internet marketing by storm and most people have heard of sites such as Twitter, Facebook, MySpace, Stumbleupon, and Digg. They all have their own uses, i.e. from mainstream blogging sites such as Blogger to micro blogging sites like Twitter). Micro blogging sites use much less words or characters in each “tweet” (coined by Twitter). This makes for a much more real time experience.
The use of videos on websites has exploded in recent months, because market research indicates that web surfers are much more inclined to view videos than they are to sit and read text. Sites such as Youtube and Google Videos are good examples of this form of marketing.
The main purpose of blogging and article writing (from the IM’s point of view) is to create backlinks from the blog/article to the main website. The more validated backlinks the higher Googer (and similar search engines) ranks the main site.
OK, I think that’s enough content for now, I will talk in more detail about driving traffic to your website using the three strategies of “buying, borrowing, and building” your list, so you can profit from my help.
In the meantime for more information on traffic building strategies, check out my FREE report at web20stampedebuider.com where as well as the free report (delivered over five emails) you can also take advantage of my 107 ebook, which is available at just $47.
For further details go to either web20stampedbuilder.com or trafficstampedebuilder.com.
Thanks and good marketing!
Wayne Strickland
http://www.web20stampedebuilder.com
http://www.trafficstampedebuilder.com
http://www.viralstampedebuilder.com
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