It's good to be eager in a work at home business such as network marketing but controlled eagerness is much more important.

Controlled eagerness you say? You may well ask that isn't the key to staying motivated in network marketing all about being fired up? Well, to an extent yes but if you hit a prospect first up with a fired up attitude your chances of impressing that prospect enough to continue working with you during the pre sign up phase will diminish quickly.

Before you even think about getting excited with your prospect and telling them how great you are, your company is and your products are you better pay attention to what the prospect actually wants and needs.

If you don't, they'll quickly decide that this is more about you than them and move on to someone who's prepared to show them and give them some value before they make a decision about wanting to join that person.

The Power Of Preselling

Preselling is the key to taking a warm targeted prospect from mild interest to solid interest in working with you.

A work at home business is an appealing scenario for most of us but most people have no clue where or how to start. The way you conduct yourself during this phase as a mentor and coach will more often than not get your prospect's interest.

Prospects join you when they come into your downline, not the company or the company opportunity. It's merely the vehicle to get them from point A to point B but you are the most important piece of this work at home puzzle to a brand new prospect.

How they perceive you within the first couple of minutes of first contact will determine strongly whether they want to pursue an opportunity any further.

We spoke about a solid and creative pre-selling plan. Both are important. Solid meaning you plug them into a training and information based system from the moment they enter your funnel.

Creative being what you provide them in the way of value. At no stage during this courting period do you even mention a network marketing company. The prospect knows you have a work at home opportunity to present to them but they really want to see what type of a mentor you are going to be.

In actual fact, you're on trial from the moment a prospect leaves their contact information on any one of your attraction marketing prospecting properties.

This pre-selling period is the most important part of the work at home business process. You can attract people to you but you also need to drive home your advantage during this delicate stage.